Webster’s provides the definition of design as, “creating a plan in your mind for a specific purpose or function”.
Often the word Design is interpreted as ‘visual creativity’ or ‘production art’. A favored quote on the subject is “beauty is in the eye of the beholder”, and often that which is considered appealing or “great design”, is a matter of opinion and personal taste.
Design - Where Form meets Function…
At Visions Unlimited our approach to design is to develop communication that transcends opinion and functionally tells your story in an unforgettable way. Branding of a product occurs when the unique idea of your vision is translated into the recognized form of your name, logo and products. Our goal is to discover that inspired design, which translates your message and propels your company forward producing the desired results. In short – our desire is that the ‘Form’ of design, match the ‘Function’ of your products and services.
Whether your focus is brand Identity, advertising design and collateral development or a far reaching, online presence, we have found that 'process,' just as much as creativity, hold the keys to success.
Our approach embraces the collaborative spirit, both within our creative team and with you the customer. We have found that the creative process working with our clients is just as important as the design development, and that immersion within our customer’s products and challenges to be a key quotient of every successful campaign.
Partnered design solutions for the long term
We are also concerned about the practical ongoing design needs of our customers and how we may provide a partnered solution for the long term. Our operating style provides an economy of scale benefit, which translates into regular customer cost savings. Roughly put - we never charge twice for the same real estate. Key graphic components are developed with both digital and print uses in mind and are regularly archived in our version control system for easy retrieval and re-use if needed.